Several years ago, the geniuses behind the American Music Awards had an idea to create a battle of the bands in which the winner got to perform live on the awards show. There was a winner, and that group got to play the AMAs, but I have no idea who they were. Viewers tuned out in droves, because no one wants to see some lame unsigned band during a major award show. And they were forgotten literally minutes after their “big break” of performing on the AMAs.
Stunningly, the Billboard Music Awards have failed to learn from this history. They’ve created their own Battle of the Bands, with the winner to perform live next Sunday, May 20 during the broadcast. Six acts, guided by mentor Taio Cruz, are competing for the prize.
If for some insane reason you’re interested, go here to check out a short video profiling the contenders. Watching the video and seeing these poor saps, who actually think that people will care about them if they get up on stage at the Billboard Awards, well, it’s just kind of sad.
And we haven’t even touched on the fact that the winner of this competition will undeservingly steal a performance slot on the show from a group that actually has a fanbase and is actually selling records and climbing the charts…
Last Updated on May 13, 2012
